The National Football League (NFL) celebrates its league championship game each season in February of the following year and with it comes many parties, sponsor events and carousing. As a supplier to many of the NFL's star players Nike hosts a party at the Super Bowl each year to cap its support for the League and promote its brand.
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Currently there is close to equality in the number of wins for the National Football Conference (NFC) over the American Football Conference (AFC) that reflects the growing parity between the two Conferences. The Super Bowls of late have been closer affairs than the historic blow outs of years gone by which makes for a much more interesting game. In the past the far more interesting battles were to get to the Super Bowl when the Buffalo Bills overcame a huge half time deficit against the then Houston Oilers to win and advance to lose in the Super Bowl.
What separates the Super Bowl from other professional championships is the singularity of it. It is one sudden death game. No series like in hockey, baseball or other team sports the Super Bowl stands alone. The records and statistics of the regular season mean nothing come the opening kick off and the game is in the balance. Super stars from the regular season are tested in this one game and many falter. In some cases the games are won by lesser know talents that the pre-game hype all but ignored.
The NIKE Super Bowl Party is one of those events that has grown over time to be a sought after ticket during the Super Bowl Week.
The Super Bowl itself has grown to become an unofficial national holiday in the United States of America and Super Bowl Sunday is 'celebrated' world wide on US military installations and wherever Americans gather to watch the game. One of the largest audiences for any sporting event is usually recorded for the Super Bowl and even if the game itself proves to be less than an exciting match up the commercials themselves have become a focus of interest.