With the overwhelming success of the New York Islanders and their boisterous ticket waterfall, hockey was here to stay and began paving the way for a second New York franchise. Conn Smythe who had already built a reputation for being able to successfully manage hockey clubs was signed on to start building the Rangers from the ground up. Holding true to his reputation Smythe went about signing future hall of famers Bill Cook and his brother Fred "Bun" Cook along with Frank Boucher and created one of the most potent forward lines ever.
The foundation of the New York Rangers was a ticket to success. Since then, the Rangers have gone on to win four Stanley Cups after selling millions of amazing tickets to their fans as they played in over 10 Stanley Cup finals competitions and 52 playoff appearances. In addition, the organization has been honored with two Presidents Trophies, six Division Championships, and countless victories in regular season play adding up to innumerable tickets sold to each of these to generations of fans. All of the statistics mentioned in the latter could only have happened with teams of players who bled for their sport; 57 of whom have been entered into the Hall of Fame.
1933 found the Rangers face to face with Conn Smythe and the Toronto Maple Leafs. Smythe was more than responsible for hiring and shaping the skills of his now opponents when he was a member of the Ranger organization. Smythe watched as players he had signed to the Rangers in previous years defeated his current team the Toronto Maple Leafs. The New York Rangers provided their fans a second chance in Ranger history to purchase a ticket to the Stanley Cup finals and feverishly watch down as their heroes one a second Stanley Cup.
Following a period low scoring and overall defeat, the New York Rangers experienced a minor renaissance in the 1990's with the signing of Brian Leetch who quickly proved himself on the ice and took home the Norris Trophy for his efforts in 1992. In the same year, Mark Messier was added to the roster and for the first time in 50 years the Rangers held the best record in the NHL with 50W 25L 5T and massive ticket sales. Roger Neilson was replaced by new coach Mike Keenan who continued to turn things around and make a ticket worth the money. By the 1994 finals, the New York Rangers had defeated the Vancouver Canucks for the Stanley Cup. It was their first such victory since 1940. After a 54 year drought, they were back.
While there are many teams to buy tickets to see in the National Hockey League, a great majority of New Yorkers and countless other North American hockey fans subscribe to the Rangers. Season tickets are treasured among those who hold them but that does nothing to stop the allegiance of anyone else who buys a ticket to see "their" New York Rangers.
Coach Lester Patrick, a co-founder of the defunct Pacific Coast Hockey League and a former player, set the agenda early on in the Rangers career when he his main directive for his players was, "you're going to win some games, and you're going to lose some games. I just want to stress this: If you lose more than you win, you won't be around."