The FBR Open is fast becoming an extremely highly coveted ticket. It is the ultimate Open to attend by PGA die-hard fans. Exciting as ever and more popular than when it was known as the Phoenix Open, the FBR has become one of the highest rated televised events on the PGA Tour. Over one half million people are expected to attend next year's 'desert classic.' It has become a must-see live event for many golf fans. The tournament, once known as the Waste Management Phoenix Open, was played in Scottsdale, Arizona, early this year, late January. Under the sponsorship, since 2003, of Investment Bank Friedman Billings Ramsey, this Open has become the most heavily attended tournament in PGA history.
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This is the best attended golf tournament of every calendar year. (The FBR Open holds the present PGA Tour attendance record in a single day.) The Thunderbirds have remained the organizers of the event, still amassing much respect for the job they accomplish. (The Thunderbirds fund Phoenix Special Olympics from the FBR Open.)
Scottsdale's beauty is much to blame for the incredible popularity of the FBR Open. Sometimes golf just comes down to the weather. And Arizona is a golfer's paradise. The winner of the FBR draws a million dollars in purse. Yes, it is the biggest party on the PGA. It is not for quiet, sensitive types. It is the closest golf gets to being socially wild. But this Open has fostered some very sober and heartbreaking moments. It has, through its loose structure, allowed for some very pure emotion to work its way into the PGA, not always manifested in volume, but certainly, here in Scottsdale always a reminder of golf's vitality.
The Phoenix Open was the brainchild of a prominent civic organization in Phoenix called The Thunderbirds, back in the 1930s. In 1987, the Open moved to the present Scottsdale Stadium Course. As stated above, this 4-day event garners 500,000 in attendance annually! Evident by the huge gathering at the famous 16th hole and the subsequent frenzy surrounding each shot taken there, the tournament causes much joy and consternation with fans and pros. When the gallery explodes with cheering or jeering, it creates quite a spectacle. Folks who watch it on television share in the desire to be there instead.