The Travelers Championship is fast becoming more and more popular. Now it is closing-in on the top spot for PGA attendance. In purse, the event has seen one of the highest percentage hikes this decade. Usually slightly under-respected, recently, it has upped the PGA's hopes for this increasingly respected tour. Now this tournament has a name that fits its image: Travelers. Things are moving in the right direction; things are looking good for this event. It has always been played when the whole world likes to watch a good golf match, mid summer, peak U.S. Open time. That has been standard fare. Still, there are some things about this summer tournament that may surprise you. The course is not the only thing that has been revamped at the Canon. There is an air of seriousness in the matches these days. The ordeal of constantly rotating sponsors has had sobering effects for this PGA event, the players, and fans alike. The Travelers Championship has a lot to shoulder, keeping in mind its great past. Steeped in the middle of the PGA jungle of June events, it has become a game where the focus is focus. Kenny Perry, Phil Mickelson, and countless others have put a lot of heart into this tournament. The name of this Open has always been 'important,' in the minds of the players and fans. Now that it is 'The Travelers,' it intrinsically represents the event perfectly. No matter where it goes, it survives, sure to be around for a long time to come. Look out! FBR Open, you got competition.